Led by Former Vanguard Canada CEO Award-Winning Company Blazes New Trail to Introduce a More Rewarding Way to Invest
TORONTO (November 2, 2021) – Cult Wines, a global fine wine portfolio management and investment company transforming the fine wine industry, today unveiled a new platform that redefines how consumers invest in wine. Responding to significant market growth over the last 18 months which has seen Cult Wines’ assets under management increase to CAN$330m, the company has created greater accessibility to the asset class, introduced elevated experiences and significantly invested in sophisticated data science and proprietary technology to provide an offering unlike anything on the market today.
Changing the face of wine investment forever, the Cult Wine Investment platform turns the traditional investment playbook on its head by emphasising enjoyment and discovery of wine while making investing in it even simpler and more accessible than ever before. With just four simple steps, anyone from experienced investors to wine lovers to novice investors can build a customised portfolio of investment grade wine and start enjoying enriched benefits immediately. Significantly lowering the investment threshold, clients can now build a rewarding wine portfolio starting from $12.5k.
The Cult Wines Americas team benefits from the leadership of CEO Atul Tiwari, former CEO of Vanguard Canada, where along with his team, he led the business in growth from $3 billion in assets to over $30 billion. He is joined by Vanguard’s former Head of Marketing Carrie Tuck, who serves as CMO of Cult Wines Americas.
“Historically, the wine investment category has been perceived as only for the wealthy, or those with considerable wine knowledge. We know that is not the case and are enabling more people to invest effectively while maintaining the client service, impeccable standards, and returns for which we are known,” said Tiwari. “Equally important is the investment we have made in developing technology that gives our team of experts unrivalled tools to complement their market expertise.”
Leveraging over ten years of consistent performance and returns for clients in 80 countries, the company has built a superior platform that provides better functionality, an intuitive user experience and impactful investment data and insights. Seamlessly paired with a team led by Chartered Financial Analysts® and WSET Level 3 holders, the company delivers best in class management that sets a new industry standard.
“We looked at what we had done previously and explored optimising user experience and how we build, balance and allocate portfolios using proprietary tools and modelling to seek the highest yields possible for our clients,” stated Corey Parkinson, …….