A major new study by The Future Laboratory on behalf of Cult Wine Investment, The Alternative Wealth Report has found a new generation of Identity Investors are buying comic books, sneakers and wines looking for cultural cache along with healthy returns
– Alternative assets under management will reach a record $15.6tn by 2024
– 81% of UHNW cohort are currently investing in alternatives
– Vin-vestments: Fine wine has increased in value on average 127% in the last 10 years
– 47% of millennial millionaires have at least 25% of their wealth in cryptocurrencies
NEW YORK, March 23, 2022 /CNW/ — Some buy for thrills, some buy to make the world a better place, others are looking for cultural cache; they’re young, financially powerful and they’re changing the world of investments forever. Cold, data driven investing in abstract, distant markets and burdensome assets is for the traditional investor. The new breed embrace wine, sneakers, NFTs and rare comics and want to feel engaged by more than financial reward unlike their predecessors. It’s a profound shift in attitudes, experiences and expectations that’s given birth to an entirely new investor phenomenon: the Identity Investor.
The Alternative Wealth Report by Cult Wine Investment
This new investor tribe are looking for excitement, interest and a means of expressing their personalities through their financial choices. They are expanding sectors such as sneaker stocks, NFTs and rare wines. In 2020, Sotheby’s sold an autographed 1985 pair of basketball player Michael Jordan’s game-worn Air Jordan 1s for a record-breaking $560k. Fine wine has increased in value by 127% on average over the last ten years and nearly 30,000 collectors invested in a piece of digital art for $91.8m.
Identity Investors see themselves as setting cultural agendas as they curate their assets which in turn influence others. Young HNWI are experts in their chosen investment fields and having built their wealth in cool urban environments inevitably become tastemakers.
The Alternative Wealth Report was commissioned by the global leader in fine wine investment, Cult Wine Investment. Two years on from the start of the pandemic, the award-winning company celebrates a record-breaking performance, doubling its assets under management to $320m as Vin-vestments outperformed Gold and the FTSE 100 in 2021.
Chris Sanderson, co-founder, The Future Laboratory said: “This report highlights how – even during a time of instability and economic uncertainty – a buoyantly resilient HNW investor is emerging – one …….